Thursday, February 3, 2011

H&M Conscious Collection

Remember last year when H&M had the amazing Garden Collection? Well they've come up with another collection made of recycled materials and it's equally stunning!

The collection launches on April 14 and includes items for women, men and children. It is all made from environmentally adapted and greener materials such as organic cotton, Tencel and recycled polyester. The designers have found inspiration in shades of white, which is one of the most important colors this Spring season. Think of this collection as a minimalist, tailored look combined with romantic lace, frills and draping. Prices will range from $15 - $60.

"It's not just about organic cotton any more, the possibilities for creating a complete fashion statement with Eco smarter materials are huge now. By designing recurring Conscious Collections we have the opportunity to show in a variety of ways what's possible using more sustainable fabrics, "says Ann-Sofie Johansson, H&M Head of design.

I love SO many pieces, I will definitely be outside the doors of H&M on April 14th waiting to scoop up a bunch of things from the collection, check out my favorites!

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