Monday, April 11, 2011

H&M Conscious Collection

I first told you about this collection in Feb. and the time has finally come for its debut.

The H&M Conscious collection launches this week on April 14!
It includes items for women, men and children. It is all made from environmentally adapted and greener materials such as organic cotton, Tencel and recycled polyester. The designers have found inspiration in shades of white, which is one of the most important colors this Spring season. Think of this collection as a minimalist, tailored look combined with romantic lace, frills and draping. Prices will range from $15 - $60.

"It's not just about organic cotton any more, the possibilities for creating a complete fashion statement with Eco smarter materials are huge now. By designing recurring Conscious Collections we have the opportunity to show in a variety of ways what's possible using more sustainable fabrics, "says Ann-Sofie Johansson, H&M Head of design.

These items are on my list when I head to the store this Thurs!

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